Extrashift

2025

Motion Design

ExtraShift is an AI-powered career readiness platform that helps professionals, graduates, and newcomers prepare for their next career opportunity. The platform combines artificial intelligence with practical career development tools to help users build confidence, identify their strengths, and improve their employability.

I was commissioned to create a series of three product explainer videos that introduced the platform’s key features through engaging motion design and clear visual storytelling

Brief

The goal was to communicate ExtraShift’s value proposition in a way that was simple, engaging, and easy to understand across multiple digital platforms.

Each video needed to explain a different aspect of the platform while maintaining a consistent visual style that reflected the brand’s modern, AI-driven identity. The animations also had to be concise enough for social media and product marketing while clearly communicating the benefits of the platform.

My Role

I was responsible for the complete motion design and animation of all three videos.

Working from the supplied scripts and brand assets, I designed and animated each scene, developed smooth transitions, created engaging typography animation, and established a consistent visual rhythm across the series. I also incorporated licensed music and delivered production-ready assets for digital marketing.

Requirements

  • Three Product Explainer Videos
  • 2D Motion Graphics
  • SaaS Product Animation
  • Typography Animation
  • Social Media Video Assets
  • Project Files for Future Editing
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