MOVE Consortium
2025
Motion Design
The MOVE Consortium is a five-year collaboration between AstraZeneca, Imperial College London, and the UK Health Security Agency (UKHSA), established to advance research into how the Live Attenuated Influenza Vaccine (LAIV) helps reduce influenza transmission.
Following the development of the consortium’s visual identity, I was responsible for bringing the new creative direction to life through motion, producing a launch animation for the consortium’s public announcement at the ESCMID medical conference.
Brief
The animation needed to introduce the MOVE Consortium while reflecting the newly established visual identity. It had to communicate scientific collaboration, innovation, and public health in a way that felt modern, credible, and engaging.
Because the animation would be used in a professional medical setting, the motion needed to remain subtle, purposeful, and supportive of the messaging without distracting from the content.
My Role
As the Motion Designer, I translated the approved visual identity into a polished launch animation.
Working from the existing brand direction, I animated the visual assets, typography, and graphic elements to create a cohesive piece that reinforced the consortium’s identity while maintaining clarity and consistency across every scene.
