Fusion
2023
Brand & Motion Design
Fusion was about to launch to the public as a social fintech, they needed to appeal to the vibrant youth of Nigeria, as they help creators build communities and get paid for their work, they needed to revamp their look from just a regular bank product to an exciting platform to build on.
Brief
- Develop and design a youthful and energetic brand for Fusion
- Build a design language for Fusion
- Increase interactions and build confidence in the brand
My Role
- Designed and developed the new design direction
- Improved the colours of the brand and defined it’s usage
- Created social assets and social out look for the brand
- Conceptualized a mascot (Miko) and brought him to life
- Ensured the new brand translated well in different use cases
